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Meet Our Team

Data Key Communications is dedicated to exceeding customer expectations. Our employees work alongside clients to understand their business needs. Our team of highly trained professionals dives deep into the various challenges that your organization faces in order to define achievable goals that will grow your association. With a suite of products designed to engage your members and partners, you can count on our team to create actionable plans for your association.

Learn more about our leadership team:
Bill Brod

Bill Brod


Bill grew up in central New York State. He received a degree in Mechanical Engineering from Union College and then spent 10 years working in various parts of the United States before relocating back to his home area. He is married with 4 grown daughters. Bill is involved on several Boards in the community, and enjoys outdoor activities including hunting and fishing, gardening, playing golf, and is active in ski racing both as a racer and a coach.

Tim Hudson

Tim Hudson


Born and raised in Oneida, NY. Studied at Alfred University receiving a BS in Business Administration and Marketing and an MBA in Business Administration. Played four years of college football for the Alfred Saxons. After college worked for Lepage Bakeries commercial baking company as a Sales Manager from Oct 2011 – Nov 2015. In Nov 2015 joined Data Key Communications as a Relationship Manager managing GAWDA supplier advertising. In 2017 named VP of Sales for Data Key which included taking on responsibilities for Northeast Dairy Foods Association publications and future association partnerships – now ISBT. I enjoy playing Baseball, Basketball, and Football in my free time. I have a small army of Labs – two chocolate and one silver.


Steve Guglielmo


Steve has spent more than a decade in the publishing world, including specific experience in association publication. He is born and raised in Baldwinsville, NY, before attending Nazareth College and spending 9 years in Rochester. Now, back in the Syracuse area, Steve lives with his wife and two sons. In addition to spending as much time with them as possible, Steve enjoys playing golf and basketball, as well as watching his beloved Red Sox during baseball season.


Robin Barnes


Got a design problem? Robin will solve it. With a decade of graphic design experience under her belt, there isn’t much she isn’t willing to take on. Robin came to Datakey in 2015 as a graphic designer for Welding & Gases Today. During her time at Datakey, she has led the production on all publications and redesigned each one. She graduated with a BAS in Communications and Media Design from SUNY Empire State College. She lives in Clinton, NY with her husband, son, and Cherry (the beloved corgi).


Caroline Reff


Caroline is a life-long resident of Central New York. She has degrees in English and communications from Boston College and more than two decades of experience as a writer, editor and public relations professional. Caroline also teaches news and public relations writing at Syracuse University. She is married with two adult children and enjoys reading, musical theater, traveling and spending time in the Adirondack mountains.


Chris Burton


Born and raised in Schenectady, Chris graduated with an accounting degree from the University at Albany, and has spent the last several decades making Central New York her home. Chris has managed accounting departments in several industries from shopping center management, environmental consulting and publishing.

The mother of 2 children, Aaron and Leia, Chris finds her greatest pleasure lies in spending time with them whenever possible and making memories. She also enjoys movies, games, gardening, reading, water activities, warm days and sunshine, scrapbooking and spending time with friends and family.


Courtney Kless


Courtney is originally from Maryland. She earned her Master’s degree in Magazine, Newspaper and Online Journalism from Syracuse University. Courtney began her career as a sports journalist, then spent several years working in higher education, before joining the company in August 2019. She enjoys traveling, reading and hiking, and recently adopted a Labrador Retriever, Bailey.


Hannah Gray


Hannah is an optimistic young woman who loves coffee, freedom, the outdoors, and learning about holistic health. She received her associate’s degree from FIT in NYC, and when she realized her appreciation and preference for nature over the concrete jungle; she moved upstate and gained her bachelor’s degree from Cazenovia College. Her career passions include advertising and marketing, project management, social media and content creation, event planning, and helping others. When not at work you can find her traveling, hiking, practicing yoga and photography.


Karley Harmon


Karley was raised in Upstate New York, recently making the move to CNY. She earned a BFA in Graphic Design & Digital Art with a minor in English in Georgia. She loves to spend her free time hiking, traveling, reading, taking photos, and going to hockey games. She’s excited to be living so close to the Adirondacks, and is currently doing her best to keep her 7 plants alive.


Leia Burton


Leia is a graduate of Cicero-North Syracuse High School. She is currently studying at Onondaga Community College working towards her degree to become an Ultrasound Technician. In her spare time she enjoys spending time with her family, friends, and her favorite canine Lizzi.


Lesli Mitchell


Lesli has been an advertising consultant for 30+ years ~ She always enjoys the contact and communication with her clients. Lesli has worked in retail/consulting with Frigo Design Inc, later with the Syracuse New Times and Family Times magazine. In her spare time, she is involved in animal rescue, loves spending time with her family and friends. She especially treasures the visits to Maine where she hails from originally.


Anne DeSantis


I joined the team in 2018. I was born and raised in Syracuse, New York. Married in 2004, and after spending a couple of years in Virginia we settled in my husbands’ hometown, Oswego, New York. There we raised our four beautiful children. Recently, we relocated to Colorado Springs to be closer to family and I have been blessed to work remotely since! When we are not working hard in our home office, we are out enjoying nature – hiking and exploring the Rocky Mountains.


Renate Wood


Renate is based in Raleigh, North Carolina, but spent her childhood and early career in Central New York. She received a Bachelor in Fine Arts degree in graphic design from SUNY Oswego. She has spent more than 10 years working as a graphic designer, designing advertising and print and digital products for various publications. Renate is married and enjoys spending her free time outside biking and hiking with her children.


Athena Cossetta


Athena Cossetta is a senior undergraduate at the University at Albany (SUNY) pursuing a Bachelor’s of Science Degree in Biology with a minor in Psychology. She plans to attend medical school following her years at the University. She enjoys hiking, traveling, reading & writing in her spare time.

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