Publications
Leveraging print and online magazines can educate your members while positioning your organization as an industry leader. We create award-winning journals for our clients, which helps promote the organization’s thoughts and ideas and distributes them to your members. Our material combines staff-written and member-submitted content that is industry-specific and edited precisely for maximum reader engagement. Share your ideas and stories to benefit other organization members while keeping them informed of the activities taken on their behalf by the association leadership. Please view some of the example magazines we publish for our clients.
Membership Directories
With an organized and visually engaging membership directory, you’re able to quickly and easily access pertinent contact information for members across all organizations.
An online directory is not only necessary for its practical use, such as membership outreach, but it also helps to legitimatize your organization through the display of strong membership rates. Our team can create easy-to-navigate print and digital membership directories that accurately portray each active member’s contact information and business focus. We have developed and maintained online and print directories for many organizations.
Buyer's Guides
At Data Key Communications, we recognize the immense value of Buyers Guides as essential resources for associations and their members. Our Buyers Guides not only serve as comprehensive directories that showcase products and services but also facilitate meaningful connections within the industry. By leveraging our expertise in content creation and association management, we ensure that these guides are meticulously crafted to highlight the offerings of our members, ultimately driving engagement and fostering community.
When combined with an effective email newsletter campaign, the impact of the Buyers Guides is significantly amplified. Our approach underscores this synergy, as the email newsletters provide a dynamic channel for distributing the latest updates, industry news, promotions, and member insights featured in the Buyers Guide articles. These newsletters are designed with high engagement in mind, utilizing tracking analytics through platforms like Constant Contact. This allows us to target specific audiences, measure engagement levels, and continuously refine our communication strategies to better serve our members.
Integrating the Buyers Guides with email newsletters creates a powerful feedback loop: while the Buyers Guides offer a wealth of searchable information that members can refer to, the email newsletters keep that information fresh and on top in their minds. Each section of the newsletter can highlight different aspects of the Buyers Guide, whether it’s a spotlight on a specific supplier, recent trends in the market, or special promotions that members should take advantage of. This targeted approach not only enhances visibility for our members’ businesses but also ensures that our members remain informed and engaged with the resources available to them.
Our Buyers Guides’ digital format is easily searchable, making it convenient for members to find what they need quickly. This aligns perfectly with our commitment to delivering a seamless experience that meets the evolving needs of association members. By utilizing both print and digital versions, we cater to varying preferences and demographics while maximizing outreach and accessibility.
The combination of Buyers Guides and email newsletters forms a robust strategy for member engagement and business growth. At Data Key Communications, we are dedicated to leveraging these tools to create a vibrant ecosystem that drives traffic and delivers exceptional value to every member.
