CEO / Publisher
Bill Brod
Bill grew up in central New York State. He received a degree in Mechanical Engineering from Union College and then spent 10 years working in various parts of the United States before relocating back to his home area. He is married with 4 grown daughters. Bill is involved on several Boards in the community, and enjoys outdoor activities including hunting and fishing, gardening, playing golf, and is active in ski racing both as a racer and a coach.
VP Sales
Tim Hudson
Born and raised in Oneida, NY. Studied at Alfred University receiving a BS in Business Administration and Marketing and an MBA in Business Administration. Played four years of college football for the Alfred Saxons. After college worked for Lepage Bakeries commercial baking company as a Sales Manager from Oct 2011 – Nov 2015. In Nov 2015 joined Data Key Communications as a Relationship Manager managing GAWDA supplier advertising. In 2017 named VP of Sales for Data Key which included taking on responsibilities for Northeast Dairy Foods Association publications and future association partnerships – now ISBT. I enjoy playing Baseball, Basketball, and Football in my free time. I have a small army of Labs – two chocolate and one silver.
Executive Editor
Steve Guglielmo
Steve has spent more than a decade in the publishing world, including specific experience in association publication. He is born and raised in Baldwinsville, NY, before attending Nazareth College and spending 9 years in Rochester. Now, back in the Syracuse area, Steve lives with his wife and two sons. In addition to spending as much time with them as possible, Steve enjoys playing golf and basketball, as well as watching his beloved Red Sox during baseball season.
Creative Services Director
Robin Barnes
A seasoned design manager with over 12 yers of experience, Robin excels in leading cross-functional teams to deliver user-centered design solutions. With a strong background in visual design, branding, and UX/UI, she drives creative strategy while ensuring alignment with branding objectives. She enjoys mentoring designers and streamlining workflows to foster a collaborative environment that enhances productivity and design excellence. She graduated with a BS in Communications and Media Design from SUNY Empire State College. December 2025 will mark ten years of working with Datakey Communications.
Sales & Marketing Manager
Zach Raynsford
Zach has been with Data Key Communications since 2021 after a 10-year stint with State Farm as a Project Manager. He is born and raised in the Central New York area and attended U Albany majoring in Communications. After traveling for the better half of a decade, he is now back in Sherrill, NY and will be married in June. He spends as much time possible outdoors whether it be golfing, fishing, boating, running, or grilling but is also an avid sports and music fan.
Relationship Manager
Lesli Mitchell
Lesli has been an advertising consultant for 30+ years ~ She always enjoys the contact and communication with her clients. Lesli has worked in retail/consulting with Frigo Design Inc, later with the Syracuse New Times and Family Times magazine. In her spare time, she is involved in animal rescue, loves spending time with her family and friends. She especially treasures the visits to Maine where she hails from originally.
Account & Sales Manager
Jacob Horodnick
Jacob joined Data Key Communications in June 2024 as an Account and Sales Manager, where he is eager to leverage his skills and experience in business and marketing to contribute to the company's success. Outside of work, Jacob values spending time with his family, enjoying activities like golfing, playing baseball, basketball, and football. He also enjoys the serenity of his family camp on Canadargo Lake in Richfield Springs, NY, where he spends most of his summer days boating and fishing. With a strong desire for personal growth, Jacob is excited to continue evolving both professionally and personally as he navigates his career and future endeavors.
Relationship Manager
Zach Watson
Zach joined Data Key Communications in April 2025 as an Account and Sales Manager after an 11-year career in the Automotive industry. He received a BA in Business Administration and MBA in Technology Management from SUNY Polytechnic Institute in Marcy, NY. Born and raised in Central New York, he currently lives in Canastota, NY with his wife and son. In his free time he enjoys hunting, playing various sports and video games with his son, enjoying life with family, and taking care of his small zoo (3 dogs, 1 cat, 12 chickens, and bearded dragon).
Research & Development Coordinator
Athena Cossette
Athena is a recent Biology graduate from the University at Albany and is currently in nursing school in the pursuit of working as a NICU nurse. She has been with us since 2017 & she enjoys hiking, traveling, reading & trying new foods in her spare time.
Designer
Renate Wood
Renate is based in Raleigh, North Carolina, but spent her childhood and early career in Central New York. She received a Bachelor in Fine Arts degree in graphic design from SUNY Oswego. She has spent more than 10 years working as a graphic designer, designing advertising and print and digital products for various publications. Renate is married and enjoys spending her free time outside biking and hiking with her children.
Photographer / Videographer
Jackie Vidler
As a Syracuse native, Jackie has been in the photography industry for over 14 years. She enjoys the connection she gets to make with her clients and the people she meets while out doing what she loves -photography and videography. Jackie enjoys traveling with her daughter, which allows her to be creative with photography outside the business world. Not only is capturing moments her livelihood, but also her hobby. When you do what you love, you never work a day in your life. Her passion her lens towards the things she values most: family, love, and entrepreneurship.